Snap's Grace Kao on Conversational AI and Brand Engagement
Adweek · Sep 15 · 1 min read
What happenedGrace Kao from Snap discusses how conversational marketing, powered by AI, is reshaping brand engagement. She emphasizes the evolving role of creativity in a landscape increasingly influenced by AI and new technologies.
Why it matters for marketersAs AI drives conversational marketing, brands must rethink creative strategies to foster genuine engagement, moving beyond traditional one-way communication to interactive experiences.
Topics: conversational marketing, ai, brand engagement, creativity