Snap's Grace Kao on Conversational AI and Brand Engagement
Adweek53m ago·1 min readStrategy & Trends
AI Summary
Grace Kao from Snap discusses how conversational marketing, powered by AI, is reshaping brand engagement. She emphasizes the evolving role of creativity in a landscape increasingly influenced by AI and new technologies.
⚡ Marketer Insight
As AI drives conversational marketing, brands must rethink creative strategies to foster genuine engagement, moving beyond traditional one-way communication to interactive experiences.
#conversational marketing#ai#brand engagement#creativity
Original article
Adweek