SMBs Rapidly Adopting AI, But Training Gaps Threaten ROI
MarTech Series10h ago·1 min readStrategy & Trends
AI Summary
A Thryv survey reveals that 66% of U.S. small businesses are now using AI, with many increasing their spending and reporting revenue and efficiency gains. However, a significant skills gap persists, as 70% of owners admit they need more training to effectively leverage these AI tools.
⚡ Marketer Insight
The rapid, yet undertrained, adoption of AI by SMBs presents a critical juncture: without adequate training, fast adoption risks becoming a liability rather than a competitive advantage, potentially hindering the very gains businesses are seeking.
#ai adoption#smb marketing#skills gap#ai training
Original article
MarTech Series