AI Adoption Soars to 90% in CX, But Deployment Paths Diverge
MarTech Today2h ago·1 min readStrategy & Trends
AI Summary
Ninety percent of customer experience (CX) organizations are now piloting or deploying AI, yet there's significant division on governance, deployment strategies, and maintaining customer trust. Companies are adopting AI widely but are split on architectural choices, with no single standard emerging for platforms or infrastructure.
⚡ Marketer Insight
While AI adoption in CX is nearly universal, the lack of consensus on deployment and governance means marketers must navigate a fragmented landscape. This divergence highlights the need for flexible strategies that can adapt to evolving AI models and customer expectations, rather than betting on a single vendor or approach.
#ai adoption#cx strategy#ai deployment#hybrid cloud
Original article
MarTech Today