Small Businesses Overpaying for SEO as AI Overviews Slash Clicks
MarTech Series7h ago·1 min readSEO & Search
AI Summary
Small businesses are spending up to 30% of their revenue on SEO, with average monthly costs around $3,199, as Google's AI Overviews are found to reduce organic clicks by 58%. This comes as AI-powered search alternatives like ChatGPT and Perplexity also divert traffic, leaving businesses paying high retainers for diminishing returns.
⚡ Marketer Insight
The escalating cost of SEO for small businesses is becoming unsustainable, especially with AI Overviews directly cannibalizing organic traffic. Businesses are now facing a critical need to re-evaluate their search strategy beyond traditional SEO to account for AI-driven shifts in user behavior.
#seo costs#ai overviews#small business marketing#search traffic
Original article
MarTech Series