SEO Fundamentals Now Power Answer Engine Optimisation
MarTech Series7h ago·1 min readSEO & Search
AI Summary
BFJ Digital's framework confirms that traditional SEO's technical foundations are essential for Answer Engine Optimisation (AEO), the process of gaining visibility on AI platforms like ChatGPT and Google AI Overviews. While SEO isn't dead, AI-driven answer engines prioritize direct citations over SERP rankings, meaning brands must be selected as the primary source to capture user intent.
⚡ Marketer Insight
AI answer engines are shifting the game from ranking to being cited; brands that fail to build foundational SEO will be invisible in the new AI-powered search landscape.
#answer engine optimisation#seo fundamentals#ai search#generative ai
Original article
MarTech Series