Semrush Spotlight: Navigating AI Search Visibility for Marketers
Search Engine Land · Sep 4 · 1 min read
What happenedA Semrush study reveals that over a third of consumers now begin searches with AI, and these AI search visitors convert 4.4x more than organic search visitors. Despite this, building consistent visibility across AI platforms like ChatGPT remains an emerging challenge for many CMOs. Semrush is hosting a conference, Spotlight, to address this by bringing together AI marketing leaders to share strategies for growing and improving AI visibility.
Why it matters for marketersThe massive conversion uplift from AI search channels presents a critical opportunity, yet most brands are still struggling to establish a presence. Ignoring AI visibility means leaving significant revenue on the table as consumer search behavior fundamentally shifts.
Topics: ai search, semrush, visibility, conversion rates