Schema for AI Search: Beyond the Hype in GEO
Search Engine Journal4h ago·1 min readSEO & Search
AI Summary
This article argues that while schema markup is beneficial for AI search visibility, the current 'evidence' supporting its use is weak. It aims to clarify the actual benefits of schema for AI search, particularly in the context of GEO (Geographic) targeting, moving beyond common consultant advice.
⚡ Marketer Insight
The prevailing advice on using schema for AI search visibility is often unsubstantiated. Focus on schema's proven benefits for structured data rather than chasing unproven AI ranking signals, especially in competitive GEO markets.
#schema markup#ai search#geo seo#llms
Original article
Search Engine Journal