GSC Impressions Up, Traffic Down? AI & SERP Changes to Blame
Search Engine Journal7h ago·1 min readSEO & Search
AI Summary
When Google Search Console shows rising impressions but falling traffic, it's often due to shifts in Search Engine Results Pages (SERPs), the integration of AI-powered features, or changes in how new content is indexed. These factors can lead to your site appearing more often but not necessarily driving more clicks.
⚡ Marketer Insight
The disconnect between GSC impressions and traffic signals that AI and SERP evolution are actively cannibalizing organic clicks, even for content that's technically ranking. Relying solely on impression growth is a dangerous misread of search performance.
#gsc#seo#ai search#serp changes
Original article
Search Engine Journal