Salesforce Acquires Braze for $5.66B to Enhance AI-Powered Customer Engagement
Adweek · 22h ago · 1 min read
What happenedSalesforce is acquiring Braze for $5.66 billion, aiming to integrate Braze's AI capabilities into its platform. This move will enable Salesforce to deliver real-time customer behavior signals and optimize content across platforms for marketers.
Why it matters for marketersSalesforce's acquisition of Braze signals a significant push to embed advanced AI into core CRM functions, promising marketers more sophisticated, real-time customer engagement tools.
Topics: salesforce, braze, customer engagement, ai marketing