Reddit CEO: Google's AI Mode Fails to Drive Traffic
Search Engine Journal · 11h ago · 1 min read
What happenedReddit's CEO claims Google's AI Overviews and AI Mode are causing a decline in search referrals. A recent login test suggests these AI features are not directing users to content creators, impacting traffic generation.
Why it matters for marketersThe direct impact of Google's AI Overviews on traffic is becoming a critical concern for publishers, as Reddit's experience highlights a potential shift in how search engines distribute valuable website traffic.
Topics: google ai, search traffic, ai overviews, reddit