Qualtrics XM Data & AI: Predicting and Closing the Experience Gap
MarTech Series · Sep 10 · 1 min read
What happenedQualtrics has launched its XM Data & AI Platform, leveraging the world's largest AI dataset for human experiential context. This platform aims to help businesses simulate, predict, and deliver trusted outcomes by closing the 'Experience Gap' – the discrepancy between customer expectations and delivered experiences, which is increasingly driven by AI.
Why it matters for marketersAI is now the primary driver of escalating customer expectations, making the 'Experience Gap' a critical, uncalculated risk to sales. Qualtrics' new platform directly addresses this by using AI to predict and manage experiences at scale, a necessity for compounding customer lifetime value.
Topics: experience management, ai, customer experience, data platform