PubMatic's AgenticOS Doubles Reach Per Dollar in DSP Test
MarTech Series7h ago·1 min readAdvertising
AI Summary
PubMatic's AgenticOS, an AI-powered ad tech solution, significantly outperformed an incumbent DSP in a head-to-head test, doubling reach per dollar for an education sector client. This performance boost is attributed to agentic AI operating directly within the supply chain, enabling faster audience building and retargeting.
⚡ Marketer Insight
AI-driven ad tech is proving its ability to unlock significant efficiencies, demonstrating that agentic AI embedded in the supply chain can deliver superior reach and flexibility compared to traditional DSPs, challenging the dominance of walled gardens.
#agentic ai#dsp#ad tech#open internet
Original article
MarTech Series