Publicis Sapient's AI-First Marketing: From Roles to Tasks for Speed
MarTech Today2h ago·1 min readStrategy & Trends
AI Summary
Publicis Sapient's CMO, Teresa Barreira, details an "AI-first" approach that redefines marketing by focusing on tasks rather than roles, dramatically reducing campaign go-to-market times. This strategy automates 80% of marketing activities by empowering marketers to build custom AI assistants, while human experts ensure quality through feedback.
⚡ Marketer Insight
Shifting from roles to tasks and building custom AI assistants is key to unlocking significant speed and capacity gains in marketing operations. True AI transformation requires empowering every marketer to become a 'builder' and leveraging human expertise for AI quality control.
#ai in marketing#marketing transformation#workflow automation#ai assistants
Original article
MarTech Today