Profound Launches Ads Studio for AI Search Advertising
MarTech Series2h ago·1 min readAdvertising
AI Summary
Profound has launched Ads Studio, a new platform designed to help marketers generate and optimize advertising campaigns specifically for AI search platforms. The tool introduces new metrics like Paid Share of Voice and Ads Relevance to address the unique challenges of advertising within AI-driven conversational search experiences.
⚡ Marketer Insight
Traditional ad metrics are insufficient for AI search; Profound's Ads Studio offers a solution for marketers to navigate this new frontier by managing organic and paid strategies in tandem within AI-powered discovery environments.
#ai search advertising#ads studio#paid share of voice#ai marketing
Original article
MarTech Series