PPC Evolution: From Gold Rush to AI Dominance
Search Engine Land9h ago·1 min readStrategy & Trends
AI Summary
Paid search veteran Matt Van Wagner reflects on the evolution of PPC from an entrepreneurial 'gold rush' to an era dominated by automation and AI. He highlights how the industry has consolidated and emphasizes that advertisers must still critically evaluate Google's guidance, even amidst advanced technologies.
⚡ Marketer Insight
The shift from a 'gold rush' to AI-driven PPC means the foundational entrepreneurial spirit must now be paired with a critical eye towards automated platforms and AI-generated insights, rather than blindly accepting vendor narratives.
#ppc#paid search#ai#automation
Original article
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