Pattern Integrates ChatGPT Ads, Expanding AI-Native Advertising Reach
MarTech Series5h ago·1 min readAdvertising
AI Summary
Pattern, a platform managing over $2 billion in ad spend, is now enabling brands to advertise within ChatGPT. This integration extends their cross-platform advertising capabilities, which already include marketplaces, Google, Meta, Snap, and TikTok, to include conversational AI experiences.
⚡ Marketer Insight
The expansion of advertising into conversational AI platforms like ChatGPT signifies a critical shift towards AI-native advertising. Brands must now consider how to effectively engage consumers within these new, intent-driven AI environments.
#chatgpt ads#ai advertising#conversational ai#pattern
Original article
MarTech Series