OptimizeRx Launches AI-Powered Natural Language Audience Builder for Pharma Marketers
MarTech Series5h ago·1 min readAI Tools
AI Summary
OptimizeRx has launched NLAB, an AI-powered tool that allows life sciences and agency marketers to build custom healthcare provider (HCP) audiences using natural language prompts. This technology integrates with existing DSPs and media planning platforms, leveraging real-world evidence and proprietary EHR data to refine audience selection based on detailed HCP profiles and media channel accessibility.
⚡ Marketer Insight
AI's ability to translate natural language into granular audience segmentation is democratizing sophisticated media planning for life sciences. Marketers can now bypass complex data analysis and directly influence prescribing behavior at the point of care.
#ai tools#healthcare marketing#audience building#natural language processing
Original article
MarTech Series