OpenX IQ: AI Suite for Smarter Media Buying Decisions
MarTech Series5h ago·1 min readAdvertising
AI Summary
OpenX has launched OpenX IQ, a new suite of AI and machine learning capabilities designed to enhance media buying. This intelligence layer aims to provide buyers with greater control, improved performance, and reduced waste by leveraging high-fidelity supply-side data and automation within media workflows.
⚡ Marketer Insight
With nearly half of advertisers planning to use AI for media strategy, OpenX IQ addresses the critical need for trustworthy, understandable, and controllable AI signals in media decisioning, directly tackling the transparency gap marketers are experiencing.
#openx#ai in advertising#media buying#machine learning
Original article
MarTech Series