OpenRTB's New 'Live' Signals Revolutionize Streaming Advertising
IAB Tech Lab13h ago·1 min readAdvertising
AI Summary
This article explains the new attributes within OpenRTB that define 'live' content, moving beyond a single definition. It details how these updated signals will impact the streaming advertising landscape.
⚡ Marketer Insight
The definition of 'live' in streaming is fragmenting, and the new OpenRTB signals are the key to unlocking granular targeting and measurement. Advertisers who don't adapt risk missing crucial audience segments and campaign insights.
#streaming advertising#openrtb#programmatic advertising
Original article
IAB Tech Lab