OpenAI Pilots Chatbot-Native Ads with AI Agents
Search Engine Land1h ago·1 min readAdvertising
AI Summary
OpenAI is testing a new ad format for ChatGPT that replaces traditional website links with AI agents. These agents, tailored to specific businesses, can answer questions, showcase products, and capture leads directly within a conversational interface, fundamentally altering the ad click-to-webpage paradigm.
⚡ Marketer Insight
AI agents are poised to redefine ad engagement by shifting focus from website traffic to direct, in-chat interactions, potentially creating a more personalized and efficient customer journey.
#chatbot ads#ai agents#conversational ai#openai
Original article
Search Engine Land