OpenAI Enhances ChatGPT Ads Manager with Budgeting & Geo Targeting
Search Engine Land1h ago·1 min readAdvertising
AI Summary
OpenAI is upgrading its Ads Manager Beta with new features like daily budgets and more granular geo-targeting options for US advertisers. These updates aim to make ChatGPT a more robust platform for performance and brand advertising by offering greater control over campaign pacing and spend.
⚡ Marketer Insight
OpenAI is rapidly closing the gap with established ad platforms, signaling a serious play for performance budgets. Advertisers ignoring these advancements risk falling behind as ChatGPT matures into a viable ad channel.
#chatgpt ads#openai#ad tech
Original article
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