OpenAI Engineer: AI Chatbots Will Reduce Link Clicks
Search Engine Journal6h ago·1 min readSEO & Search
AI Summary
An OpenAI engineer has stated that users are unlikely to click on links when interacting with AI chatbots, a sentiment supported by Microsoft data showing lower click-through rates on Bing Chat compared to traditional search. This suggests a significant shift in user behavior and traffic patterns driven by AI-powered conversational interfaces.
⚡ Marketer Insight
The predicted decline in link clicks from AI chatbots signals a fundamental disruption to traffic acquisition models that rely on organic search. Strategies must adapt to a future where direct answers from AI, not organic rankings, capture user attention.
#ai chatbots#click-through rates#search traffic#openai
Original article
Search Engine Journal