OpenAI Engineer: AI Chatbots Will Reduce Link Clicks
Search Engine Journal · Sep 28 · 1 min read
What happenedAn OpenAI engineer has stated that users are unlikely to click on links when interacting with AI chatbots, a sentiment supported by Microsoft data showing lower click-through rates on Bing Chat compared to traditional search. This suggests a significant shift in user behavior and traffic patterns driven by AI-powered conversational interfaces.
Why it matters for marketersThe predicted decline in link clicks from AI chatbots signals a fundamental disruption to traffic acquisition models that rely on organic search. Strategies must adapt to a future where direct answers from AI, not organic rankings, capture user attention.
Topics: ai chatbots, click-through rates, search traffic, openai