OpenAI and Target launch AI-powered shopping app on ChatGPT
OpenAI BlogMay 14·1 min readCase Studies
AI Summary
OpenAI and Target have partnered to integrate a new Target shopping experience into the ChatGPT app, allowing users to browse personalized product recommendations and complete purchases faster. Target is also expanding its use of ChatGPT Enterprise to improve internal productivity and enhance customer interactions.
⚡ Marketer Insight
Brands that embed shopping directly into chat are turning conversations into checkout moments—skip the friction and watch conversion curves tilt sharply.
#ai commerce#chatgpt integration#personalization
Original article
OpenAI Blog