OpenAI and Target launch AI-powered shopping app on ChatGPT
OpenAI Blog3h ago·1 min readCase Studies
AI Summary
OpenAI and Target have partnered to integrate a new Target shopping experience into the ChatGPT app, allowing users to browse personalized product recommendations and complete purchases faster. Target is also expanding its use of ChatGPT Enterprise to improve internal productivity and enhance customer interactions.
⚡ Marketer Insight
Marketers should explore AI chat integrations as a direct channel for personalized commerce, and consider deploying enterprise AI tools to streamline campaign workflows and customer service.
#ai commerce#chatgpt integration#personalization
Original article
OpenAI Blog