NOVUS Appoints VP of Analytics to Drive AI-Powered Hyper-Local Measurement
MarTech Series · Jun 9 · 1 min read
What happenedNOVUS has hired Andrew Layman as VP of Analytics & Data Science to enhance its AI-driven measurement capabilities. Layman will focus on connecting media investment to business outcomes by leveraging hyper-local data for smarter targeting and faster optimization. This move aims to embed analytics as a strategic performance driver within client engagements.
Why it matters for marketersThe increasing sophistication of AI-driven analytics, exemplified by NOVUS's focus on hyper-local intelligence, signals a shift towards proving granular business outcomes. Marketers must prepare for AI to not only optimize targeting but also to fundamentally redefine how media investment is measured against specific, localized results.
Topics: ai analytics, hyper-local marketing, data science, media measurement