Nectar360 First UK Retailer Certified by IAB Europe for Retail Media Standards
IAB Europe1h ago·1 min readAdvertising
AI Summary
Nectar360, Sainsbury's retail media arm, has become the first UK company to achieve IAB Europe's Retail Media Certification. This certification, following an independent audit, validates Nectar360's adherence to standardized measurement and reporting for its off-site display and video ad products.
⚡ Marketer Insight
As retail media networks increasingly adopt standardized measurement, advertisers gain greater confidence in campaign evaluation. This move towards transparency, driven by industry bodies like IAB Europe, is crucial for unlocking the full potential of AI-powered targeting and optimization within these burgeoning channels.
#retail media#iab europe#measurement standards#advertising technology
Original article
IAB Europe