Michael Kassan Backs OptimizeGEO Amidst AI Search Disruption
Adweek6h ago·1 min readSEO & Search
AI Summary
Veteran media executive Michael Kassan has invested in the $80 million startup OptimizeGEO, signaling a significant move in the evolving digital landscape. Kassan's investment comes as AI search technologies are poised to fundamentally alter the traditional search engine results page.
⚡ Marketer Insight
The potential disappearance of the search page due to AI means that traditional SEO strategies focused on ranking may become obsolete, forcing a re-evaluation of how brands capture attention and drive traffic.
#ai search#seo#optimizegeo#digital disruption
Original article
Adweek