Meta's AI Agent for WhatsApp Business Now Global, With Token-Based Pricing
TechCrunch AI · Jun 3 · 1 min read
What happenedMeta has launched its AI agent for WhatsApp Business globally, enabling businesses to interact with customers using AI. Usage of this AI agent will be metered and charged based on token consumption, introducing a new cost structure for AI-powered customer service on the platform.
Why it matters for marketersMeta's global rollout of a token-based AI agent for WhatsApp Business signals a shift towards paid AI customer engagement. Businesses must now factor AI operational costs into their social media strategies, as AI's utility directly correlates with its consumption.
Topics: whatsapp business, meta ai, ai customer service, token pricing