Meta Ads: Open-Source Scheduler Boosts Performance and Saves Power
Meta Engineering Blog6h ago·1 min readAdvertising
AI Summary
Meta has optimized its ad serving by implementing a custom scheduling policy using an open-source, BPF-based framework called sched_ext. This modernization reduced latency by 28%, saved 3.28 MW of power, and increased ad ranking by 1.1%, demonstrating the business value of workload-specific scheduling.
⚡ Marketer Insight
Meta's success with a custom scheduler highlights how deep technical optimizations in ad platforms can directly translate to better ad performance and advertiser ROI. This underscores the growing importance of understanding the underlying infrastructure that powers ad delivery.
#meta ads#ad tech#performance optimization#open source
Original article
Meta Engineering Blog