Measuring AI Search ROI: A Guide for Marketers
Ahrefs Blog2h ago·1 min readSEO & Search
AI Summary
Despite the complexity, measuring the ROI of AI search is crucial as adoption surges among both business buyers (94%) and consumers (42%). This article provides a framework for marketers to quantify the impact of AI search on their strategies.
⚡ Marketer Insight
AI search is rapidly becoming a primary research channel, making its ROI measurement a non-negotiable for understanding customer journeys and campaign effectiveness.
#ai search#roi#marketing analytics#customer behavior
Original article
Ahrefs Blog