Measuring AI Search Beyond Clicks: New Tactics for Marketers
Search Engine Journal · 1h ago · 1 min read
What happenedThis article explores how marketers can measure the impact of AI-driven search results beyond traditional click metrics. It suggests focusing on brand presence, citation tracking, and refining attribution models to better understand performance in the evolving AI search landscape.
Why it matters for marketersRelying solely on clicks to measure AI search performance is a losing game; marketers must adapt by tracking brand visibility and citations to truly gauge impact and improve attribution.
Topics: ai search, measurement, attribution, seo