Low AI Search Trust Creates SEO Opportunity: Focus on Clicks
Search Engine Journal6h ago·1 min readSEO & Search
AI Summary
Despite the rise of AI search, only 28% of Americans trust it, presenting a significant opening for SEO professionals. The key to winning this 'AI citation game' is to prioritize building content that drives click-throughs, rather than solely focusing on AI-generated citations.
⚡ Marketer Insight
The widespread distrust in AI search means traditional SEO tactics that drive user clicks remain highly valuable. Brands can leverage this gap by optimizing for engagement and direct traffic, bypassing the current limitations of AI's perceived credibility.
#ai search#seo#trust#click-through rate
Original article
Search Engine Journal