AI Search Dominates Brand Discovery: iSOFT & Somantra Partner for AEO
MarTech Series6h ago·1 min readSEO & Search
AI Summary
The way Australians discover brands is shifting from traditional search to AI-driven platforms like ChatGPT and Google AI Overviews. A new partnership between iSOFT and Somantra introduces Answer Engine Optimisation (AEO) to help enterprises ensure their brands are visible and cited in these synthesized AI answers.
⚡ Marketer Insight
AI-generated answers are now the primary point of brand discovery for many Australians, rendering traditional SEO metrics insufficient. Enterprises must prioritize AEO to avoid disappearing from crucial purchase and service decision journeys.
#answer engine optimisation#ai search#brand visibility#seo
Original article
MarTech Series