Klaviyo Acquires Agency's AI Team to Bolster CRM Capabilities
MarTech SeriesAug 6, 8:45 AM·1 min readEmail & CRM
AI Summary
Klaviyo has acquired the team and technology of Agency, an AI-native customer success company, to enhance its AI capabilities within its B2C CRM platform. Elias Torres, Agency's co-founder and CEO, will join Klaviyo as Chief Product Officer, focusing on the company's AI agent product line.
⚡ Marketer Insight
Klaviyo's strategic acquisition signals a significant push towards AI-powered customer engagement, aiming to deliver more personalized experiences through advanced AI agents. This move underscores the growing importance of AI in building autonomous CRMs for the future.
#klaviyo#ai acquisition#crm#customer engagement
Original article
MarTech Series