KERV.ai & LG Ad Solutions Expand Interactive CTV Ads Globally
MarTech SeriesAug 26, 8:45 AM·1 min readAdvertising
AI Summary
KERV.ai is expanding its partnership with LG Ad Solutions to bring interactive and commerce-enabled Connected TV (CTV) advertising technology to Canada, Europe, Australia, and New Zealand. This global rollout follows a successful U.S. collaboration, allowing advertisers to create more engaging, outcomes-driven campaigns across LG's premium streaming inventory.
⚡ Marketer Insight
The integration of AI-powered video analysis with CTV advertising is accelerating the shift towards shoppable and interactive ad experiences globally. Brands must now consider how AI can drive direct commerce within premium video environments, not just engagement.
#ctv advertising#interactive ads#commerce enablement#global expansion
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