Joist AI Rebrands to Kantiv, Enhancing AEC Marketing with Pursuit Intelligence
MarTech Series · Jun 3 · 1 min read
What happenedJoist AI has rebranded to Kantiv, evolving its platform from a proposal generation tool to a comprehensive pursuit intelligence solution for AEC marketing teams. The AI-powered platform leverages proposal data to provide strategic insights, automate data organization, and generate data-driven first drafts, aiming to improve win rates beyond just faster proposal creation.
Why it matters for marketersKantiv's AI-driven pursuit intelligence signals a shift for AEC marketers from mere proposal efficiency to strategic data utilization. Firms that embrace AI to analyze past wins and losses will gain a significant competitive edge in securing new projects.
Topics: aec marketing, ai tools, pursuit intelligence, rebranding