IAB Europe Proposes New Standards for In-Store and Travel Media Measurement
IAB Europe1h ago·1 min readAnalytics & Data
AI Summary
IAB Europe has released new draft standards for measuring in-store retail media and travel media, aiming to increase transparency and consistency in these growing sectors. These proposals, developed with industry stakeholders, are now open for public comment until October 23rd.
⚡ Marketer Insight
As AI increasingly influences consumer journeys, standardizing measurement across emerging channels like in-store retail and travel media is crucial for understanding campaign effectiveness and proving ROI in an AI-augmented landscape.
#commerce media#measurement standards#retail media#travel media
Original article
IAB Europe