IAB Europe Announces Retail Media Essentials Training for 2026
IAB Europe · Oct 6 · 1 min read
What happenedIAB Europe is offering a virtual Retail Media Essentials training course on November 4th and 5th, 2026, to equip professionals with the knowledge to navigate the growing and increasingly sophisticated retail media market. The course will cover fundamentals, measurement, omnichannel buying, in-store media, and the role of AI and Agentic Commerce.
Why it matters for marketersAs AI and Agentic Commerce reshape retail media, staying ahead requires understanding its evolving landscape. This training highlights the critical need for marketers to build AI-driven capabilities to effectively leverage retail media opportunities by 2027.
Topics: retail media, iab europe, agentic commerce, ai in retail