HubSpot's AI-Search Strategy: Measuring Visibility on ChatGPT, Gemini & Perplexity
HubSpot BlogMay 16·1 min readCase Studies
AI Summary
HubSpot discovered that buyers are turning to AI answer engines instead of traditional search. Partnering with XFunnel, they built a system to track and optimize their presence across ChatGPT, Gemini, Perplexity and other AI platforms, establishing a three‑pillar AEO strategy and specific KPIs.
⚡ Marketer Insight
Visibility on ChatGPT, Gemini and Perplexity is the new SERP frontier; without an AEO dashboard you’re flying blind while competitors lock down prompt real‑estate.
#a eo#prompt tracking#ai visibility
Original article
HubSpot Blog