How to Track ChatGPT Traffic for Your Site and Competitors
Semrush BlogMay 15·1 min readAnalytics & Data
AI Summary
The article explains methods for measuring visits generated by ChatGPT, comparing your own traffic to that of rivals, and linking AI-driven visits to visibility metrics. It offers step‑by‑step guidance on data collection, benchmarking, and interpreting the results.
⚡ Marketer Insight
Ignoring ChatGPT‑driven visits is leaving money on the table; brands that map AI traffic now will see their SEO share swing in their favor.
#ai traffic#competitive benchmarking#seo analytics
Original article
Semrush Blog