How to Measure Share of Voice in Search and Why It Matters
Backlinko2h ago·1 min readSEO & Search
AI Summary
The article explains share of voice (SoV) as a metric that gauges a brand's visibility against competitors across channels, focusing on organic and AI search. It outlines four steps to calculate SoV and shows how to use the insights to improve marketing performance.
⚡ Marketer Insight
Marketers should start tracking SoV in search to uncover hidden competitive gaps and prioritize content or SEO actions that increase brand visibility where purchase intent is highest.
#share of voice#seo#ai search
Original article
Backlinko