Horizon Media & Smartly Partner to Activate Audience Intelligence for Performance
AI Summary
Horizon Media and Smartly have partnered to integrate HorizonOS' Blu audience segments directly into Smartly's AI-powered advertising workflows across social, CTV, and Google. This integration aims to accelerate the transition from audience insight to real-time campaign activation, driving improved performance and a continuous feedback loop between intelligence, creative, and outcomes.
⚡ Marketer Insight
The direct integration of sophisticated audience intelligence into AI-driven campaign platforms is proving its value, delivering significantly higher creative engagement and lower cost per order. This partnership highlights the critical need for marketers to bridge the gap between data insights and agile, AI-powered execution.
Original article
MarTech Series