Hightouch Appoints Matthew Lubeck GM, EMEA to Drive Agentic Marketing Growth
AI Summary
Hightouch, a data and AI platform for marketing, has appointed marketing technology veteran Matthew Lubeck as General Manager for EMEA. Lubeck will spearhead the company's go-to-market strategy across the region, focusing on helping brands transition to agentic marketing. This move follows significant growth for Hightouch and aims to expand its presence in Europe and the Middle East.
⚡ Marketer Insight
Hightouch's expansion into EMEA with a focus on agentic marketing signals a growing demand for AI-powered, automated customer engagement solutions. Brands looking to leverage AI for personalized, real-time marketing will need to evaluate platforms that can integrate seamlessly with their existing data infrastructure.
Original article
MarTech Series