Google's Smart Bidding Overhaul: A Deja Vu for PPC Advertisers
Search Engine Land10h ago·1 min readAdvertising
AI Summary
Google is set to implement significant changes to its Smart Bidding strategies, specifically impacting Target CPA and Target ROAS, sparking widespread debate in the PPC industry. This article provides historical context, drawing parallels to past automated bidding shifts and offering lessons for advertisers navigating this upcoming transition.
⚡ Marketer Insight
Google's latest Smart Bidding changes echo past disruptions, suggesting that adaptability in automated bidding is crucial. Advertisers relying on established Target CPA/ROAS strategies must prepare for a fundamental shift in how Google's AI optimizes campaign performance.
#smart bidding#google ads#ppc#automated bidding
Original article
Search Engine Land