Google's AI Search Guide: AEO & GEO Remain SEO, LLMs & Chunking Ignored

What happenedGoogle's latest AI Search guide clarifies that traditional SEO tactics like AEO (App Engine Optimization) and GEO (Geographic Optimization) are still relevant. However, it suggests that certain AI-specific techniques, such as LLM integration and content chunking, can be disregarded for now.

Why it matters for marketersGoogle's stance signals that foundational SEO principles are enduring, even as AI evolves. Brands focusing on AI-generated content or complex AI integrations may be overcomplicating their efforts, while those prioritizing core user experience and local/app relevance will likely see continued returns.

Topics: google seo, ai search, seo strategy