AI Overviews Dominate 83% of Branded Searches
Ahrefs Blog2h ago·1 min readSEO & Search
AI Summary
A recent investigation reveals that AI Overviews are now present for a significant 83% of branded search queries. This widespread integration means fewer direct clicks to brand websites, with traffic increasingly being directed to third-party sources like Wikipedia and YouTube.
⚡ Marketer Insight
With AI Overviews capturing the majority of branded search real estate, brands face a critical challenge in maintaining direct customer engagement and website traffic. Relying solely on brand name searches is no longer a guarantee of visibility.
#ai overviews#branded search#seo impact#zero-click
Original article
Ahrefs Blog