Google's AI Brief: The Prompt-Based Successor to Keywords?
Search Engine Land1h ago·1 min readAdvertising
AI Summary
Google Marketing Live introduced AI Brief, a Gemini-powered tool that allows advertisers to steer AI Max campaigns using natural language prompts. This development signals a potential shift away from traditional keyword targeting, mirroring past transitions like the move to Enhanced Campaigns.
⚡ Marketer Insight
With AI Mode usage surging and search queries becoming longer and more conversational, AI Brief represents Google's answer to the long-predicted demise of the keyword, forcing advertisers to adapt to prompt-based targeting.
#ai brief#google marketing live#prompt targeting#keywords
Original article
Search Engine Land