Google Tests Traditional Search Ads in AI Mode
Search Engine Land3h ago·1 min readSEO & Search
AI Summary
Google is experimenting with allowing traditional Search campaigns using exact and phrase match keywords to serve text ads within its AI Mode. This means advertisers may gain exposure in AI-powered search results without needing to switch to Performance Max or AI Max campaigns, provided the user's query shows clear, direct intent.
⚡ Marketer Insight
Google's AI Mode is no longer exclusively for AI-driven campaigns; traditional Search ads with tight keyword control can now potentially appear, signaling a shift in how advertisers can access AI-powered search real estate.
#google ads#ai mode#search campaigns#keyword targeting
Original article
Search Engine Land