AI Chatbots Deterring 57.5% of AI Users from Purchases
Semrush Blog7h ago·1 min readSEO & Search
AI Summary
A survey of US consumers reveals that 65% of AI users now opt for chatbots over Google for product research, but 57.5% of these users have been dissuaded from buying due to chatbot interactions. Additionally, 40% of AI users express a dislike for chatbot advertisements.
⚡ Marketer Insight
AI's ability to actively discourage purchases, not just provide information, presents a significant new challenge for customer acquisition. Marketers must understand how AI interactions are shaping purchase intent, as the technology is proving to be a double-edged sword.
#ai chatbots#consumer behavior#purchase intent#ai advertising
Original article
Semrush Blog