Google Search Now Lets Users Build Custom "Mini Apps"
Search Engine Land · May 20 · 1 min read
What happenedGoogle is enabling users to create personalized "mini apps" directly within Google Search. These custom features can assemble information from various sources into tailored formats, including interactive visuals and dashboards, to meet specific user needs.
Why it matters for marketersGoogle's move to allow users to build custom search experiences signals a fundamental shift in how users will interact with information, demanding more dynamic and personalized content strategies from brands.
Topics: google search, generative ai, seo