Google Search Console Hides AI Click Loss with Social Signals
Search Engine Journal7h ago·1 min readSEO & Search
AI Summary
Google's Search Console is now using social media signals to obscure the impact of AI-driven search results on organic clicks. This change also repurposes verified social profiles as free training data for Google's AI models.
⚡ Marketer Insight
Google is actively masking the economic impact of AI search by hiding click loss within social signal tracking. This move not only obscures the true performance of organic content but also leverages user-generated social data to further train its AI.
#ai search#google search console#seo#social signals
Original article
Search Engine Journal